Crowdsourcing, Value Co-Creation, and Innovation in the Digital Economy Track


Martin Schader International chair University of Mannheim
Michael Rosemann Local track chair Queensland University of Technology
Atreyi Kankanhalli International chair National University of Singapore
Axel Korthaus Local track chair Victoria University
Thimo Schulze International chair University of Mannheim
Manjunatha Gurulingaiah Kukkuru Industry chair Infosys


Today's pervasiveness of the Internet gives organisations new opportunities to access a global network with hundreds of millions of people. In the last years, we have seen a myriad of emerging business models and platforms, which evolve around the idea of tapping into the knowledge, creativity, and wisdom of this "crowd." These phenomena are commonly described as "Crowdsourcing" which can be defined as the act of outsourcing a function or task, traditionally performed by a contractor or employee, to an undefined network of people using a type of open call. Today, the term is used for various notions like open innovation, user generated content, social engagement, knowledge aggregation, or prediction. Crowdsourcing can be viewed as one particular instance of co-creation, which more generally refers to the joint creation of value involving various stakeholders.

As crowdsourcing and co-creation have become global phenomena, new questions and challenges arise that point to the need for analysing and understanding these phenomena from an Information Systems' perspective. Today, organisations apply a large variety of crowdsourcing and co-creation concepts or use methods to realise new business models. Service economies like Australia are becoming a global hub for crowdsourcing platforms (e.g.,, 99designs, DesignCrowd, etc.). However, for the effective adoption of these new capabilities, organisations depend on theoretically founded decision frameworks, governing processes, and supporting tools. Crowdsourcing and co-creation processes can further be applied within an organisation to provide new capabilities and drive innovation.

While research on these concepts is part of many different areas in computer science and the social sciences, the primary goal of this track is to analyse which role Information Systems play in crowdsourcing and co-creation. A particular aim is to move from special aspects and applications to general, multi-disciplinary knowledge, insight, and theory. This track encourages submissions based on a variety of research methods, including explanatory/theoretical research, empirical studies (action research, case studies, surveys, experiments), and design science.

Topics of interest include but are not limited to:

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