Enterprise 2.0 and Corporate Social Media Track


Alex Richter International chair Bundeswehr University of Munich
Kai Riemer Local track chair University of Sydney
Simon Townsend Industry chair Deloitte


Spurred by their success in the public space, social media platforms, such as wikis, social networking services or micro-blogging are making fast inroads to the corporate space. Many businesses are experimenting with these new technologies for facilitating communication, teamwork, and knowledge exchange. However, the open nature of these platforms, their flexibility, ready availability on the Internet and the often bottom up nature of systems adoption raise an abundance of novel research management questions. Yet little is known about organisational impact, managerial challenges of corporate social media, let alone effective management practices for guiding social media adoption and use.

The term Enterprise 2.0 has been coined to denote a shift many proponents see in the organisation of inter-personal exchanges and information management, which take place inside corporations, mirroring the changes towards Web 2.0 in the public space. We invite contributions, which investigate all issues related to Enterprise 2.0 and the application of social media in the corporate space. Since the application of corporate social media is a cross-functional topic, that cuts across and impacts upon a range of significant business management areas, we encourage holistic, innovative research approaches, that will help to understand both unique opportunities arising from social media, as well as limitations and unexpected impacts. In particular, we are interested in papers, that take a critical perspective on oftentimes uncritical propositions of technology-induced change voiced by many promoters of social media in popular media and academia alike. We especially encourage studies, that provide a rich, socio-material understanding of social media in organisations (e.g. organisational anthropology or ethnographic studies).

We invite rigorous and relevant studies employing a wide variety of methods. Behavioural (qualitative and quantitative) studies as well as design-oriented research and conceptual papers on theory development will all be considered.

Topics include (but are not limited to):

Editorial Board